Endeavor sells Miss Universe Organization at $20 Million. The deal comes amid strategic policy shift at Endeavor. It is shedding assets that it considers non-strategic or slower growing. The deal was on cards for sometime as Endeavor wasn’t finding a strategic connection to the Miss Universe Organization it had bought in 2015.

Endeavor has been in the market since 1960. The organization was known as IMG. In 2014, IMG was acquired by WME, a leading global entertainment agency and transformed into Endeavor.

The organization that oversees the annual Miss Universe competition has been part of IMG since 2015. Broadcast in 165 countries, it’s the most-watched female-focused event in the world and one of the most tweeted about events annually with over 23 million followers for its social media channel. The group also includes the Miss USA and Miss Teen USA pageants. It was owned by former President Donald Trump between 1996 and 2015.

Statement from Endeavor

“We are proud of our team’s success growing and expanding the Miss Universe Organization by utilizing the power of the Endeavor network, drawing on expertise across talent, digital, content, partnerships and licensing,” said Endeavor president Mark Shapiro. “We’re equally proud of the progress the organization has made in becoming a more inclusive and powerful platform where women can advance both their business objectives and their cause-based work.”

Who owns Miss Universe Organization?

JKN Global Group has bought Miss Universe Organization. Anne Jakapong Jakrajutatip, CEO, JKN Global Group cited global reach, partners, brands, and content, licensing and merchandising opportunities the deal provides. “We seek not only to continue its legacy of providing a platform to passionate individuals from diverse backgrounds, cultures, and traditions, but also to evolve the brand for the next generation.”